PAICR in the News

Contact: Kaitlin Welch
Creative Marketing Alliance
(609) 799-6000 ext. 21

PAICR SELECTS CREATIVE MARKETING ALLIANCE FOR NEW STRATEGIC GROWTH EFFORT

PRINCETON JUNCTION, NJ – May 15, 2006 – The Professional Association for Investment Communications Resources, (PAICR), an association of professionals in various marketing and communications roles in the investment management industry, has hired the full-service marketing and communications firm, Creative Marketing Alliance, (CMA), to handle a new campaign for strategic growth of the organization. In addition to developing new marketing tactics, CMA will also take over PAICR’s management and public relations activities.

PAICR, an association comprised of one of the largest groups of marketing and communications professionals in the investment management industry, has been growing and evolving over the past year. PAICR selected CMA for its complete suite of management services including marketing, advertising, interactive, and public relations, with the aim of raising awareness for the group in order to drive overall membership and industry visibility.

“The PAICR board reviewed numerous proposals and interviewed several firms. We have retained CMA as a strategic partner as we believe it has the expertise in management and marketing. PAICR has ambitious plans to grow and expand its value proposition to its membership. CMA is a critical component necessary to realize PAICR’s potential,” said Michael Kay, President of PAICR.

CMA works with various trade and professional associations to provide event, administrative, financial, and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference attendance. Using MarketecutreTM, CMA’s innovative marketing analysis technique and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential.

“CMA working with PAICR seems like a natural fit. We as marketers and communicators understand the needs of this group of "behind-the-scenes" professionals, whose roles are critical to the success of their investment management firms,” said Jeffrey Barnhart, CEO and Founder of CMA.

CMA is currently handling PAICR’s upcoming conferences and roundtables, starting with the Midwest Conference, May 17 – 18, 2006 at the USB Tower in Chicago, IL. “GIPS: What’s new, what’s not?”, the next Regional Roundtable, will be held June 2, 2006 in San Diego. PAICR’s 8th Annual Conference will take place September 18 – 19, 2006 at the Marriot Marquis in New York City.

For more information call PAICR Headquarters at (800) 562-0751.

###

About the Professional Association for Investment Communications Resources (PAICR)
PAICR’s objective is to identify, interpret, guide and advocate the best practices in the investment communications industry. PAICR is dedicated to the professional development of communicators by providing each member with the necessary tools to provide solutions and help each individual excel at their profession. We support and nurture a growing community of professionals who share insights through a multitude of innovative, interactive and educational forums.

Upcoming Roundtables

West Coast Conference

March 16 & 17, 2009

RFP Symposium

May 4, 2009

11th Annual Conference

September 14 & 15, 2009