Become a leader with PAICR! PAICR’s committees are built around our Strategic Plan and take the lead to ensure that we meet our goals and objectives.
PAICR maintains a number of standing committees, which oversee the ongoing functions and member benefit programs of the organization. Committees are open for membership to all PAICR members in good standing, and are normally chaired by members of the Board of Directors. Most committees meet via telephone once a month or less.
Below are descriptions each committee, and a brief list of the tasks each committee is chartered to carry out. Committee members may choose to take on only a specific task, or to engage in some or all of the tasks, depending upon personal interest or time constraints.
To join the committee of your choice, email us at firstname.lastname@example.org or click on Contact Us.
The Sponsor Relations Committee is responsible for developing, maintaining and strengthening relations with corporate sponsors. Corporate sponsorships are integral to PAICR’s mission of providing education and professional development opportunities for our members, and helping them connect with their peers and industry experts in a collegial, welcoming environment. Sponsorships may be annual (Platinum and Gold) or may be one-time events, such as conferences or webinars.
Identify potential sponsors
Maintain active relationships with sponsors and serve as primary point of contact
Maintain annual Sponsorship Brochure
Review and revise sponsorship talking points as required
Develop and manage sponsor appreciation program
Solicit sponsor webinars and coordinate management with Education Committee
The Education Committee is responsible for identifying the critical competencies of marketing and communications professionals and recommending specific opportunities to help individuals assess and develop those competencies. This committee has primary responsibility for creating a matrix or schedule of learning opportunities in support of the skills and competencies required in the field, and implementing or facilitating programs to help build them. The committee identifies and makes public outside educational and professional development materials as appropriate. The committee may also be tasked to develop proprietary materials.
- Develop proprietary educational and professional development materials
- Schedule and manage educational peer-to-peer, industry and sponsor webinars
The Research Committee conducts surveys and other research on topics of interest to the membership
- Conduct internal member surveys around topical issues
- Conduct industry surveys
- Identify external surveys of interest and make them available to members
The Communications Committee has ownership of PAICR communications. This includes developing language/messaging to be used when sharing education, research, membership and other content (with input from relevant committees). In addition, the committee develops an integrated communications plan for sharing this content, determining target audiences (members, prospective members, sponsors, industry-wide, etc.), scheduling/timing of communications, and appropriate delivery formats (emails, website, blog posts, social media posts, etc.) and the appropriate content/messaging for each. The committee monitors all communications for consistency and adherence to style guidelines. The committee also ensures that the PAICR website is accurate and up-to-date, and serves as a useful tool for members. Finally, the committee maintains an annual communications calendar, is responsible for publication of a PAICR blog, and oversees the PAICR LinkedIn group and Twitter page.
- Maintain annual communications calendar and scheduling of content delivery
- Develop an integrated communications plan for sharing content
- Develop language/messaging to be used when sharing content
- Manage and maintain currency of blog
- Maintain accuracy and currency of website
The Membership Committee is responsible for recruiting and retaining PAICR members and building attendance and participation in PAICR. The committee provides insight and guidance on membership categories, serves to strengthen the membership commitment of existing PAICR members, builds the membership base, ensures that PAICR is listening to and hearing its members and other constituents, and monitors patterns of membership attrition. The committee has responsibility for considering and making recommendations on the dues structure, new membership categories, membership services, and other member-related issues. The Membership Committee also organizes and manages regional educational and networking events hosted by PAICR and industry partners. Regional events may include roundtable or panel discussions, meet-and-greet social events, or presentations.
- Manage annual membership drive
- Oversee membership recruitment activities
- Review and revise membership categories and benefits as required
- Review and revise membership dues structure as required
- Maintain member demographics database
- Maintain annual regional event calendar
- Review and revise regional event fee structure as required
- Identify geographic locations for regional events
- Identify and solicit regional event hosts
- Schedule and manage regional events
The Annual Conference Committee has primary responsibility for planning, managing, and evaluating the Annual Conference. The key responsibilities include developing a theme; identifying, recommending, and approving general session and breakout session topics and speakers; developing an agenda, promoting attendance; managing the conduct of the conference; and evaluating the success of the conference in terms of the goals set by the Board of Directors.
The RFP Symposium Committee has primary responsibility for planning, managing, and evaluating the annual RFP Symposium. The key responsibilities include developing a theme; identifying, recommending, and approving general session and breakout session topics and speakers; developing an agenda, promoting attendance; managing the conduct of the conference; and evaluating the success of the conference in terms of the goals set by the Board of Directors.